StrategiST & advisor. Board member. Media commentator. Speaker.
Strategy. Story. Alignment.
Built to hold under pressure.
I’m Lanna Hill — a Perth-based business strategist, advisor and media commentator.
I work with leaders, boards and organisations when things feel complex, stretched or misaligned — helping them clarify direction, align people, and translate strategy into language and action that actually sticks.
My work spans strategy, narrative and execution. I’m the founder of Rally Group, a strategy and alignment consultancy, and Leverage Media, a marketing and communications agency. Together, they support organisations from early clarity through to disciplined delivery.
This site is the connective tissue between those worlds — and a place to understand how I work.
Learn more about how I work
→ Strategy & Alignment (Rally Group)
→ Marketing & Execution (Leverage Media)
What I’m Known For
I’m often brought in when:
strategy exists, but people don’t really believe it
leadership messages are inconsistent or diluted
growth or change has exposed cultural cracks
marketing activity has outpaced clarity
My strength is helping organisations slow down just enough to get aligned — then move forward with confidence.
That means asking the questions others avoid, naming what’s actually happening, and shaping strategy and story in a way that leaders and teams can carry forward themselves.
I don’t sell certainty.
I build clarity that can withstand reality.
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I don’t arrive with a one-size-fits-all framework or a pre-written answer. I work alongside leaders and teams to surface intent, tension and opportunity — then shape that into something coherent, shared and usable.
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Strategy and alignment workshops
Executive and board advisory
Narrative and messaging development
Leadership voice and presence
Guiding execution partners to ensure consistency
Government and stakeholder engagement
Sometimes my role is visible and directive. Sometimes it’s quieter — helping leaders think clearly, make decisions, and hold the line.
Both matter.
Rally Group
Strategy & Alignment
Rally Group works inside organisations.
It exists for moments of change: mergers, growth, repositioning, leadership transition or cultural drift. Rally helps leaders align strategy, narrative and behaviour — so the organisation moves as one, not in fragments.
The work is founder-led, high-touch and deliberately focused on depth over volume.
Leverage Media
Marketing & Execution
Leverage Media works on the outside.
It translates strategy into consistent, commercially grounded marketing and communications — across digital, content, campaigns, training and media.
Leverage was founded in 2021, and we specialise in content marketing, B2B marketing and have worked with more than a dozen industry sectors across Australia.
Commentary, Speaking & Media
I write and speak regularly on leadership, alignment, communications and the Western Australian business environment.
I have a weekly column in The West Australian, and I’m frequently invited to speak with leadership teams, boards and industry groups.
→ Read on LinkedIn
→ Media & speaking enquiries
